Yes, it’s time to bring out the free samples and aim for that shiny ‘Salesperson of the Year’ badge. As author John Dolan put it:
‘I didn’t know when I started this writing lark that I’d have to become a double glazing salesman’. (Fans of witty gritty noir thrillers with complex PIs check out John’s totally addictive series ‘Time Blood and Karma’ http://www.amazon.com/John-Dolan/e/B008IIERF0)
When Amazon introduced the idea back in 2007 that writers could become publishers, a revolution started. All of us who had a book somewhere in our head needed only (?) to write it, then follow the Kindle Direct Publishing guide and lo, our Word document shift-shaped into a digital book which could be read on any ebook reader, tablet, smartphone or computer. No more hanging about waiting for agents to decide whether or not the manuscript was ‘what they were looking for’ – almost certainly not – no more crushed egos as rejection slips dropped like confetti through the letterbox. A revolution indeed.
But don’t forget the fat lady.
You’re an indie author. You are happy and modestly proud. You’ve come up with the riveting plot, the unforgettable characters and the pithy dialogue. You’ve negotiated the steps in the KDP guide. Amazon has fired your oeuvre on to a cloud. Isn’t that the end?
No, because your book is sitting up there, sad and lonely, lost among millions of others.
How are people going to find it, let alone buy it? You don’t just want it to go drifting off into space like George Clooney in Gravity, never to be seen again, do you? (Personally I was disappointed to see George disappear so soon.) So it’s up to you to get out there and find your readers. In other words you have to do the marketing equivalent of Sandra Bullock grappling with airlocks, activating undocking systems and launching herself at a speeding space station with a fire extinguisher.
First this means putting in hours of research on the internet finding out how to market. Then you have to apply the techniques to your magnum opus and hope your book shoots onto another, loftier, cloud, this one bearing the label ‘Top 100′. For the technologically challenged among us, this process also involves eyeball to eyeball confrontations with stuff you never dreamed existed. URLs, RSS feeds ASINs and bitlys. At the end, like Sandra, you’ll be down to your underwear, sweating profusely and holding a one-sided conversation with machines. Note: For those who don’t like vodka, I can recommend sauvignon blanc.
And so to the subject of this blog. My first ebook, Biarritz Passion: French Summer Novel Book 1, will be on free promotion between May 4th (afternoonish if you live in Europe) and May 8th. Spread the word to your millions of Facebook and Twitter buddies! (I don’t have any).
N.B. Book 2 in the series, Hot Basque, is scheduled for launch shortly afterwards. I prefer not to give a specific date. All those clouds, not to mention stuff flying about in space. Remember Sandra saying ‘OK we detach this, then we go home. Piece of cake’? That was just before the space station was hit by flying debris and exploded into 500 zillion lethal fragments. Just suppose that while my finger hovered over the ‘Submit Hot Basque’ button a meteorite happened to bump into the satellite that provides our internet connexion. Or hurtled through the ceiling of my study and blew up my computer. Or –
Well, you get it.
Watch this space…